From ‘Meh’ to Money: How Pixiilab Tripled Sales for Earthly Aroma with UX, SEO & Ads

Earthly Aroma, a direct-to-consumer skincare brand, came to Pixiilab with rising cart abandonment, zero SEO momentum, and no meaningful analytics. Their mobile experience was clunky, product pages lacked consistency, and ad spend wasn’t sticking.

We redesigned their UX, installed full GA4 tracking, fixed SEO blind spots, and rebuilt their paid media from scratch. The impact? Monthly revenue jumped 161%, cart abandonment dropped by 28%, and their brand finally started converting like a real digital business.

Earthly Aroma: A Natural Skincare Brand Ready for Digital Growth

Earthly Aroma is a small U.S. brand making organic skincare that feels like a break from the noise. No chemicals, no hype, just real ingredients and a clean vibe. They handcraft everything from body oils to shea balms and ship direct to people who want wellness without the BS.

Their crowd? Mostly women, 25 to 44, who care about what goes on their skin and how it’s made. The brand had soul but online, it looked flat. That’s where Pixiilab came in.

Clicks Were Dropping, Carts Were Ditching – Earthly Aroma Was Stuck

Their products were clean. Their message was honest. But the digital experience? Messy.

Cart abandonment sat at a brutal 76%. Most mobile users bounced before even seeing the checkout page. The layout felt clunky. Buttons lagged. Trust signals? Missing. It was like asking customers to buy blindfolded.

They had no GA4 setup, no real data, and no idea where drop-offs happened. Ads were firing into the void high CPM, low ROAS, no clarity. SEO? Dead weight. No featured snippets. No rich results. Barely any clicks.

The site felt like a brand stuck in neutral, pretty products, but no power behind the screen.

We Mapped Every Click, Scroll, and Exit—the Truth Was in the Heatmaps

They weren’t guessing, we were. No GA4. No funnels. Just a bunch of dead clicks and a checkout graveyard.

So we lit it up.

GA4 got wired in with full event tracking, Add-to-Cart, Checkout Start, and Purchase. Every click, every scroll, every rage exit got caught in the net. Hotjar heatmaps showed hesitation on buttons, scroll-drop at price points, and ghost clicks near fake CTAs.

We built a clean GTM container with triggers for scroll depth, pop-ups, and even video views. It was like flipping on night vision in a blackout.

Here’s what we saw:

• Mobile users bailed halfway through checkout
• CTAs were buried two scrolls too deep
• Product pages lacked urgency, trust, and story
• Ad traffic landed, looked around, then dipped

It wasn’t broken. It was just invisible until we pulled the data into the light.

We Burned the Old Funnel Down and Built a UX That Prints Money

They didn’t need a tweak. They needed a teardown.

We started with the bones redesigned the entire mobile UX from cart to checkout. Used Figma to prototype every screen, every tap, every moment. Every CTA was tested on scroll maps, stress clicks, and rage exits. What stayed? Only what sold.

Checkout went from friction-filled to frictionless. We added urgency triggers, trust badges, and smooth transitions. The kind that don’t just move they move people.

Then we turned to the Shopify SEO mess. Meta tags were ghosts. Internal links, dead ends. We rewrote over 40 product pages, layered in schema markup, and hit Google with a structure that made sense and made clicks.

Amazon listings? We dressed them up and gave them bite. Custom A+ content, lifestyle shots, and branded packaging that made Earthly Aroma feel bigger, cleaner, and realer. Because pretty don’t sell, but story does.

And the ads? Oh, we rebuilt those too. Meta Pixel. Conversion API. GA4 audience segments. We sliced retargeting by behavior and pumped in creatives that felt human carousels, testimonials, scroll-stoppers.

We didn’t optimize. We overhauled. And the whole brand started breathing for real.

No Hype, No Noise – Just Lower Cart Drops, Higher Sales, and Real Growth

This wasn’t a small lift. This was a full brand shift.

Cart abandonment dropped from 76% to 48%. That alone paid for the rebuild. But it didn’t stop there. Monthly revenue didn’t just grow, it exploded. From $8.2K to $21.4K. That’s a 161% increase in straight-up ecommerce sales.

The vibe changed too, average session time more than doubled, and the bounce rate got cut nearly in half. People were finally staying, scrolling, and buying.

The ad side? We turned it from a money pit to a machine. Meta ROAS jumped from 1.4x to 3.2x. That’s double the return, with better targeting and cleaner tracking.

And SEO? What used to be silent traffic turned into real clicks? In just 30 days:

• SEO Clicks:Up from 324 to 1,192 → +268%
  
  
• Time on Site:58s to 2:14 → +131%
  
  
• Bounce Rate:9% to 42.5% → -38%
  
  

Earthly Aroma didn’t just sell more, they became a brand people stick with, scroll for, and come back to.

She Said It Better Than We Ever Could

When the dust settled and the dashboards lit up, Earthly Aroma didn’t just get results—they felt the shift. Here’s how it landed on their end:

“We thought we needed just a new site. What Pixiilab gave us was a complete transformation, analytics clarity, design that converts, and revenue like we never imagined. It finally feels like we own a brand, not just a product.”

— Liana M., Co-Founder, Earthly Aroma What We Learned Building Earthly Aroma’s Bounce-Back Machine

This wasn’t guesswork. Every click, scroll, and exit told us something, and we listened. Here’s what the data (and the results) drilled into us:

• Mobile checkout is make or break. If it’s clunky, you’re bleeding sales, period.
• You can’t fix what you can’t track. GA4 didn’t just give data, it gave direction.
• UX isn’t about pretty, it’s about permission to buy.
• Retargeting means nothing without real signals. Segment deep or spend blind.
• No fluff, no theory. Just the kind of takeaways you feel in the revenue.

Ready to Turn Your Digital Chaos into Growth?

Let’s stop the guessing. Let’s build something that sells. Book your free strategy call and see what happens when every click, scroll, and sale starts working together.

→ Book Your Call Now
Your funnel’s not gonna fix itself.

How This Case Study Drives Growth Beyond the Page

We don’t just write these to look smart—we use them to sell smart. This case study fuels everything from cold outreach to ad retargeting.

Here’s where we’re putting it to work:

• LinkedIn Marketing: Broken into punchy carousel posts and team shares
• Newsletter Funnel: Sent as proof to warm leads and past contacts
• Sales Decks & Discovery Calls: Included as a live demo of our process
• Email Drip Sequences: Triggered by interest tags in ecommerce and wellness
• Website Portfolio: As a full-page SEO-optimized trust-builder
  
  

When we say “multi-channel,” we mean it.

The Proof You Can See

Every claim in this case study is backed by real dashboards, visuals, and data. We don’t do smoke, we show the receipts.

We show the backend because that’s where the real magic lives.

They came in with a cart problem. They left with a brand that prints.

Earthly Aroma came in with solid products but digital chaos. We fixed the funnel, rebuilt the UX, tracked everything, and turned weak SEO and leaky ads into real performance. Cart ditching dropped. Sales tripled. The brand didn’t just grow it leveled up. This wasn’t a redesign. It was a rebuild. Now they own their data, their conversions, and their voice. That’s what happens when strategy, design, and growth hit all at once.