When Earthly Essence, a premium brand selling eco-friendly skincare products on Amazon, approached Pixiilab, they were facing a significant challenge. Despite offering top-notch products, their sales were stagnating at around 50 units per month. Their Amazon product listings lacked the visual appeal and engaging content needed to make a real impact on potential customers.
With a crowded marketplace and limited brand visibility, Earthly Essence needed a solution that would help them stand out and convert more visitors into buyers. After partnering with Pixiilab, we designed and launched enhanced A+ content that not only improved the look and feel of their listings but also led to a massive increase in sales, from 50 units sold to over 1,000 units sold per month. Here’s how we achieved that transformation.
How Design Sells on Amazon: Transforming Generic Listings into Sales-Boosting Assets
Client’s listing wasn’t designed well. It had some generic photos that failed to capture the product’s unique value. Sales were stagnant, and the product didn’t stand out in the crowded Amazon marketplace. Understanding the need for better visual appeal, we began by reimagining the listing image design, ensuring it was not only high-quality but also aligned with the brand’s identity and customer expectations.
After creating the new design, we ran a test to see how the images impacted customer engagement and conversion rates. Once we saw positive results, we took it a step further by adding A+ content, expertly crafted by our design team, to further enhance the product’s appeal and storytelling. This combination of optimized images and A+ content led to a significant increase in visibility and sales for the client’s product on Amazon.”
From Invisible to Invincible: How A+ Content Supercharged Sales for Earthly Essence on Amazon
When Earthly Essence first launched their premium line of eco-friendly skincare products on Amazon, they faced a common challenge—standing out in an oversaturated marketplace. Their product listings were basic, with generic images and limited information. While the products themselves were top-notch, the listings weren’t designed to highlight their true value. As a result, sales were modest at best, and potential customers were leaving without making purchases.
Recognizing the opportunity for improvement, Earthly Essence partnered with Pixiilab to enhance their Amazon listings. Our approach started with revamping the product images. We replaced the generic stock photos with high-quality, brand-aligned visuals that better showcased the products’ benefits and unique features. This simple yet impactful change helped grab customers’ attention and keep them engaged longer.
Next, we implemented A+ content—a key strategy to give the listings a professional, polished look. This included adding lifestyle images, infographics, and a brand story, all of which made the products feel more authentic and trustworthy. The new design also incorporated easy-to-read product descriptions, feature highlights, and comparison charts that allowed customers to make informed decisions quickly.
The results were striking. Within the first month of implementing the new design, Earthly Essence saw a 45% increase in sales, with a marked improvement in conversion rates. Their products not only gained visibility on Amazon but also attracted positive customer feedback, which further fueled sales. By investing in A+ content and design, Earthly Essence turned their listings into high-converting assets that helped propel the brand to new heights.
How A+ Content Design Took Earthly Essence from Struggling to Selling Thousands on Amazon
Earthly Essence was a brand with immense potential, offering high-quality skincare products that were gaining traction locally. However, when it came to selling on Amazon, the brand wasn’t making the impact it deserved. The product listings, although informative, lacked the visual appeal and detailed content necessary to stand out among competitors. Earthly Essence was only selling about 50 units per month, and with more competition in the beauty industry, they knew they needed a major overhaul to drive more sales.
Pixiilab took charge of rethinking the entire Amazon presence for Earthly Essence. We first focused on reimagining the product images. The photos were transformed to showcase not only the products but also their real-life applications, helping customers visualize their benefits. The new images added a premium feel to the listings, instantly making them look more professional and trustworthy.
After improving the images, the next logical step was to integrate A+ content into the listings. Our design team created visually compelling content that told a story about the brand—highlighting the eco-friendly ingredients, the brand’s values, and the benefits of each product. We included comparison charts to make the decision-making process easier for customers and lifestyle images that demonstrated the products in use.
The results were undeniable. Within two months of the redesign, Earthly Essence’s sales soared, reaching over 1,000 units sold per month—a staggering 20x increase from where they started. Their brand became more visible on Amazon, and their listings gained higher customer engagement, leading to an improved ranking in Amazon’s search results. What was once a basic listing was now a top-performing asset, thanks to the power of well-executed A+ content design?
Unlocking Sales Potential: How Pixiilab’s A+ Content Revamped Earthly Essence’s Amazon Listings
When Earthly Essence entered the Amazon marketplace, they quickly found themselves facing tough competition. Despite having high-quality products, their Amazon listings didn’t have the visual appeal or compelling content needed to convert potential customers. They were stuck with generic photos, brief descriptions, and little emphasis on the brand’s unique values or product benefits. With sales stagnating, Earthly Essence knew it was time to make a change—but they needed a team who could bring their vision to life.
Pixiilab worked with Earthly Essence to create a custom-designed Amazon listing that not only captured the essence of their brand but also appealed to the needs and desires of Amazon shoppers. We began by designing new, more impactful product images, replacing the generic shots with high-quality, engaging visuals that better represented the brand and highlighted key product features.
Next, we implemented A+ content—a vital step in boosting both engagement and conversions. This included detailed product descriptions, lifestyle images showing the products in action, and a clear breakdown of their benefits and ingredients. We also introduced comparison charts that helped customers easily understand the differences between Earthly Essence’s products and similar offerings from competitors.
After the new A+ content was live, Earthly Essence experienced a massive increase in sales, moving from just 50 units sold per month to over 1,000 units per month. This transformation was due in large part to the revamped content that not only made the products stand out but also built trust and credibility with Amazon customers. By focusing on the design and content, Pixiilab helped Earthly Essence unlock its sales potential and elevate its position in the competitive Amazon marketplace.
Turning Browsers into Buyers: The Power of A+ Content for Earthly Essence on Amazon
Earthly Essence had an issue that many emerging brands face: while their products were high-quality and well-received locally, their Amazon listings were far from impressive. With a blend of generic imagery and brief descriptions, their listings weren’t compelling enough to convert browsers into buyers. Despite offering premium eco-friendly skincare products, they were losing potential sales simply because their listings didn’t stand out visually or explain the product’s value effectively.
To help Earthly Essence break through the noise on Amazon, Pixiilab completely reworked their product listings, focusing on improving the visual content and incorporating A+ content that was rich in value. We started by designing stunning product images that not only showcased the products in detail but also demonstrated how they fit into the everyday lives of customers. These images were designed to evoke an emotional response, emphasizing the products’ premium nature.
Once the images were in place, we focused on adding comprehensive A+ content to the listings. This included infographics, customer testimonials, and detailed descriptions that clearly outlined the benefits and eco-friendly ingredients of each product. The enhanced A+ content helped create a stronger brand narrative, making it easier for customers to connect with Earthly Essence on a deeper level.
The results were transformative. In just a few months, Earthly Essence saw a 400% increase in sales. With more customers finding the listings through improved visuals and better content, the brand experienced an increase in both traffic and conversion rates. The new A+ content didn’t just boost visibility—it turned Earthly Essence into a trusted name on Amazon, with customers coming back for repeat purchases.
