Vxcellent
A direct-to-consumer WooCommerce store for a US bath-water-filter brand that sells on Amazon and on its own site.
Vxcellent launched on Amazon in 2023 under HMMT CORP, a New York consumer products company. The brand needed its own store so customers could buy direct, track orders and get support without going through the marketplace, and so retailers, distributors and marketplaces could see a real company behind the listings.
We designed and built the store on WordPress with WooCommerce and Elementor. Product categories for bathroom, kitchen and sports accessories, product pages with reviews and sale pricing, wishlist, cart and checkout, customer accounts, order tracking, FAQs and a blog. Shipping rules, promotions and the support pages were set up so the team runs the store day to day without a developer.
The brand now sells through two channels it controls, the Amazon brand store and vxcellent.com, with order tracking, support and content in one place. The store is maintained in-house by the HMMT CORP team.